9780077121891
 

Consumer Behaviour

All Categories > Business, Finance & Economics > Consumer Behavior

Authors: Jim Blythe
  • ISBN: 9781446266458
  • Price: LE 158.80
  • Special Offer Price: LE 127.04
  • Number Of Pages: 472
  • Edition: Second Edition Edition
  • Publication Date: 2013
  • Categories Consumer Behavior  
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Description:

Why do you choose the things you buy–such as this textbook, a smartphone or an item of clothing? How often, where, and instead of what? What do you consider a boring necessity or a fun luxury? What do you do with products once you’ve purchased them? When do you decide to chuck them and why?