Modern Data Warehousing, Mining, and Visualization

Helping Future Managers Understand Data Warehousing Written from both a technical and a managerial standpoint, this text provides a foundation for teaching the basic concepts of data warehousing, mining, and visualization. This text places strong emphasis on helping students thoroughly understand the value of data warehouses and their associated technologies with a distinctly real-world orientation that emphasizes application and implementation over design and development in all topic areas. An Applied Approach to Understanding Data Warehousing With the end-of-chapter material, the Companion Website at www.prenhall.com/marakas, and Megaputer Intelligence, Inc's © PolyAnalyst™ and TextAnalyst™ data mining and visualization software applications packaged with this text, students will be hands on with the content! Data Mining and Data Visualization Exercises: Based on Megaputer's PolyAnalyst and TextAnalyst software applications, these tutorials will help students associate, classify, predict, and acquire knowledge from numerical and structured data. Extensive use of graphics and examples are used whenever a new concept is introduced. By referencing the material, students are able to clearly remember the .important material. Narrative vignettes present situations using fictitious characters to further clarify concepts associated with the process of making a decision.