Description:
The First Proven System for Maximizing Your Marketing Spend!
The Four Pillars of Profit-Driven Marketing helps you achieve what has always eluded marketers--an accurate determination of marketing ROI. Inside, you'll find the secrets to maximizing return on every marketing dollar spent by combining modern measurement technologies and contemporary organizational design. Apply the “4 pillars” of marketing, and you will strengthen connections with customers, improve creativity and accountability within your organization, and attain the new, fifth “p” of marketing-profit.
“A tested, systematic approach for determining payback from marketing, including new media. If you think brand building is too important to waste money on, commit yourself to the strategic imperatives outlined in this valuable book today.”
—Nick Wreden, CEO, FusionBrand, and author, ProfitBrand: How to Increase the Profitability, Accountability and Sustainability of Brands
“[This] book provides a compelling case for marketing ROI tools and provides a road map for how to make it a critical part of your organization.”
—David Norton, Senior Vice President and Chief Marketing Officer, Harrah’s.
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