9780077121891
 

Introducing Communication Theory

Analysis and Application (4th International Edition)

All Categories > Social Sciences & Humanities > Mass Communication

Authors: Richard L. West
  • ISBN: 9780071276344
  • Price: LE 61.60
  • Special Offer Price: LE 49.28
  • Number Of Pages: 608
  • Edition: 4th Revised Edition Edition
  • Publication Date: 2009
  • Categories Mass Communication  
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Description:

This text introduces the field of communication to students who may have little or no background in communication theory. Its three overriding goals are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic and critical in their thinking about theory.