Description:
Endorsed by educators, students, and industry professionals
This popular and leading text is designed for the introductory course in Hospitality. Written in a lively and engaging style, by a former industry professional, the text involves readers and invites them to share the enthusiasm for hospitality.
The third edition offers a comprehensive tour of the fascinating areas of hospitality—service, tourism, hotels, restaurants, managed services; beverages, gaming entertainment, meetings, conventions and expositions, marketing and human resources, leisure and recreation, and leadership and management.
Key features include:
An exciting new first chapter introducing students to the world of hospitality
Career information describing a variety of opportunities within the industry
Personal and corporate files
Contributing authors offer their expertise
Websites and Internet exercises linked to each chapter's material
More SCANS related critical thinking review questions
Trends, Issues, and Challenges take us directly into the new millennium
Extensive supplement package.
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