Description:
Broadcast News has been by far the most widely used radio and television journalism textbook in America, according to a study conducted at Syracuse University. The New York Times has called it: "The best-selling textbook in its field since publication in 1981." There are good reasons for this. Broadcast News uses many, many more examples -- including its well known "weak" vs. "better" examples -- than any other journalism textbook. Almost all its examples are actual, real-world examples taken from television and radio stations -- small and large -- throughout the United States. The discussions and explanations in Broadcast News are unusually clear and well organized; the exercises are effective and well tested. And this book practices what it preaches: clear, engaging writing. And this new edition has been completely updated, with numerous new discussions that will familiarize students with the latest technologies and issues in television and radio newsrooms. This widely used text works well for virtually any level radio/television journalism class. Instructors find it appealing because of its clear instruction, lively writing, abundant examples, and thorough coverage, as well as its accurate and up-to-date discussions. The reviewer-praised homework assignments and the examples of "weak" vs. "better" sample sentences get students working and thinking critically about their writing.
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