9780273730989
 

Chaotics

The Business of Managing and Marketing in the Age of Turbulence

All Categories > Business, Finance & Economics > International Economics

Authors: Philip Kotler, John A. Caslione
  • ISBN: 9780814415214
  • Price: LE 38.40
  • Special Offer Price: LE 30.72
  • Number Of Pages: 224
  • Publication Date: 2009
  • Categories International Economics  
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Description:

We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, "Chaotics" outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.