Description:
Public Relations: Strategies and Tactics, 9/e
Dennis L. Wilcox, San Jose State University
Glen T. Cameron, University of Missouri
Comprehensive and current, Public Relations: Strategies and Tactics helps students understand the basic concepts, strategies, and tactics practiced in public relations today. Grounded in scholarship, this ninth edition includes landmark case studies to help students relate relevant public relations theory to the actual practice of public relations. Written in a disarming and accessible style, this edition focuses on the application of technology and encourages students to think about creative uses of new media.
New to the ninth edition:
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