Description:
Marketing planning is central to the success of any organization, the results being effective use of your resources, an output valued by your customers and generating benefits expected by the stakeholders. Get the planning right and any organization can achieve more from less.
Accessible to both the newcomer and the experienced planner, The Definitive Guide to Marketing Planning is a step-by-step guide to developing marketing plans which ensure your business strategy is customer focused and effectively implemented.
It's an old adage, and like many cliches it is very true: if you fail to plan, you plan to fail. Managers, at some point in their career, will need to either write or agree a marketing plan.
Following a logical structure and giving practical and highly implementable advice, The Definitive guide to Marketing Planning:
Provides an easy to follow process for strategic and operational marketing planning
Allows you to integrate business and marketing plans
Shows you how to produce effective and actionable marketing strategies, including promotional plans
Gives you the real low-down on what will and will not work and how you can develop marketing plans that will achieve your strategic goals.
Fast-track advice for business people who want an invaluable overview of customer-oriented planning.
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