9780077121891
 

Mass Media in a Changing World with Media World 2.0 DVD-ROM

All Categories > Social Sciences & Humanities > Mass Communication

Authors: George Rodman
  • ISBN: 9780073342993
  • Price: LE 153.00
  • Special Offer Price: LE 122.40
  • Number Of Pages: 576
  • Edition: 2 Edition
  • Publication Date: 2007
  • Categories Mass Communication  
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Description:

This engaging new text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing World is the story of where the media came from, why they do what they do, and why those actions cause controversies.