9780273730989
 

Value-Based Marketing

All Categories > Business, Finance & Economics > Marketing

Authors: Dhruv Grewal
  • ISBN: 9780071109055
  • Price: LE 49.60
  • Special Offer Price: LE 39.68
  • Publication Date: 2007
  • Categories Marketing  
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Description:

This text applies the marketing concept. "Marketing" and it's supplementary package was built from scratch by focusing on what the market wants. The motto, "Marketing Creates Value" permeates this text and stresses values, ethics, entrepreneurship, assessment and global topics.