Description:
International Business provides an accessible and theoretically rigorous introduction to the subject. Starting with an analysis of external environmental factors, the book moves to examine the functional and operational issues faced by international businesses. Throughout the text, more subtle organisational and cultural isues, increasingly crucial to success, are given strong prominence.
The throroughly updated second edition provides new cases and FT articles, encouraging the reader to explore the practical applications of the key concepts. There is also an increased emphasis on international strategic directions to highlight the importance of long-term business planning. A coherent structure is supported by a strong pedagogical framework, with further substantial resources available on the book's website at www.booksites.net/wallrees.
Ideally suited for undergraduate and postgraduate degrees and modules in International Business, the book will also appeal to 'non-specialist' students from disciplines outside business and management.
Key Features
Emphasis on culture, ethics and the environment
New Chapter 8: International strategic issues
New and revised case material and FT articles
Broad coverage of key environmental and operational factors
Strong pedagogical structure enabling and active and open-learning approach
Companion website provides resources for both students and lecturers
Stuart Wall is Subject Leader in Business and Economics at Ashcroft International Business School, Anglia Polytechnic University and has acted as a consultant on international business issues for the OECD. Bronwen Rees is Senior Research Fellow, also at Ashcroft International Business School, and has been a Visiting Fellow at both Cranfield School of Management and Judge Institute, Cambridge University.
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